How to Build a Website that Works!
How To Build a Website That:
Draws Traffic, Converts Visitors Into Buyers and Generates Ongoing
Part 5 - Creating Your First Web Pages
Once you've decided on the best site concept with the most potential
you will be ready to think about registering a domain name and
starting to build your website. Using your keyword analysis data
choose the keyword phrase that best describes your overall niche.
Choosing the Best Domain Name for Your Website
You will want one that has a strong search demand and has a lot
of people looking for that phrase. While you may have to deal
with more competitors for this general keyword you don't want
to choose one that is too saturated with competitors or it will
be too difficult to win at the search engines.
However, once you have weighed the keyword information from sources
like the Brainstorm It! tool that comes with Site
Build It! (SBI!) and the Google
Adwords Keyword Tool you can decide on the best keywords
to include in your domain name. It is important to include
these words in your domain name as that is one of the elements
that search engines use in determining how relevant your site
is when someone does a search related to that topic.
IMPORTANT: If you
plan on using SBI! to develop your website don't register your
domain name with another company. SBI! includes the cost
of registering your domain name and you do this inside your SBI!
account. Otherwise you will have to deal with the hassles
and delays of getting it transferred.
Your keyword research should have given you a list of several
other keywords that you will use to build the pages of your site
around. Before we get into that, however, let's take a minute
to discuss your site structure.
The Hierarchical Structure of Your Website
Your home page, or index.html page, will be at the top
of your hierarchy, of course. From here you will want
to link to the major subcategories of your site. These secondary
pages are called Tier 2 pages. Each of these pages will link to
your Tier 3 pages which will be even more specific categories.
For example if your site is about landscaping you might have
your home page link to the main categories of "Trees",
"Tools" and "Ornaments".
On your page "Trees" you might discuss the subject
of trees in a general way giving an overview. From the "Trees"
page you would link to your Tier 3 pages that might be about "Spruce
Trees", "Birch Trees" and "Weeping Willows".
On the "Tools" page you would have general information
about tools and then have links to your more specific Tier 3 pages...
"Rakes", "Shovels" and "Hoes". You
get the idea.
You will also want to link back to your Tier 2 pages
from your Tier 3 pages. Having this type of structure
with links up and down your hierarchy creates a structure that
is easy to work with and add new content, it is easier for your
visitors to navigate and find what they are looking for and helps
search engines spider your site. (Search engine spiders, also
known as webcrawlers, search the internet and index pages.)
Okay, let's look at some of the things you need to consider when
creating your pages. Don't get overwhelmed with the list
of things below. These will become second nature. If
you use SBI! they will explain each step in clear, easy to understand
On-Page Criteria You Need to Include on Your Pages
So there are two areas that Google looks at.
On-page criteria and off-page criteria. Let's start with the on-page
elements. This includes everything to do with your webpage such
as the file name, headlines, body copy and text links.
In order to improve your ranking your entire page should
be focused on a particular topic and should provide high
quality original content. So if you have a page
about "dog grooming" that should be reflected
The file name: dog-grooming.html
Title meta tag - the page title
Description meta tag
Keyword meta tag, include "dog grooming" and a
couple of variations, synonyms or misspellings, but only have
about 5 tightly focused keywords or Google will think you
are "stuffing" your keywords and may penalize you.
(You don't want to be penalized or dropped by Google!)
Headline tags (H1, H2, H3 tag) - especially the first one:
ie. Standard Poodle Dog Grooming Tips
Early in the body copy a couple of times including the first
Peppered throughout the page (but don't overdo it).
In the concluding paragraghs.
In a text link on the page.
Alt tag for images should include your keyword if possible.
of Quality Content!
The importance of having high value, quality content
cannot be stressed enough.
This is not only for the sake of your visitors but search
engines can determine the relative value of the information
on your site as well and will penalize you for having weak
or thin content.
Original content is vital. Using duplicate content that
can be found on many other sites is going to cost your site's
ranking with search engines.
Besides, your visitors will have no reason to bookmark
your site and visit you again if you do not provide real
So when someone goes to Google and searches for the phrase "dog
grooming" your page will be seen by Google to be more relevant
because it sees that from top to bottom that is what your page
is all about.
I should add that you don't necessarily want to use just
your primary keyword "dog grooming". Include the variations,
synonyms and misspellings that you have in your keyword meta tag
as well. Just be sure to keep your page focused on the main topic.
However, the phrase "dog grooming" is only an example
and that actual phrase would be highly competitive so it would
be very difficult to rank at the top just by using these simple
In your case you might be better off to narrow down the
search. For example, if you have a site about German
Shepherds you might optimize for "german shepherd grooming".
There would be much less competition for these keywords and your
site could edge out competitors who have not taken the care to
properly optimize their pages.
Sometimes you have to go to the road less travelled to find success.
You have to think about what people are searching for - the exact
words they type into Google - then optimize your pages to match.
Optimizing Your Pages with Keyword Analysis
If you are using SBI! to build your site you have a huge
advantage over your competitors. When you are done your
page you just click on the "Analyze It!" button and
you are given a report that tells you exactly how well your page
is optimized for search engines.
It tells you exactly where the problem is and what to
do about it. It even tells you how many more times to
add your keyword or how many times you need to remove it to keep
Once your page passes Analyze It! you just click Build It! and
it becomes available on the web.
If you have experience with HTML editors like Dreamweaver and
want to create your own pages instead of using SBI!'s Block Builder
you can do that too if you prefer.
SBI!'s WorldSubmitter then automatically updates your
XML sitemap file and pings (informs) Google, Yahoo!,
Live Search (formerly MSN) and Ask whenever you make a change
to your site (add, edit or delete a page).
This is one of the many things SBI! does behind the scenes
to help you build rankings and traffic that you don't
even need to know about (but I encourage you to learn as much
There's more to building a successful online business, no matter
how well you have optimized your pages. Next time we'll
take a look at how to increase your targeted traffic including
link exchanges, directory listings, article marketing and even
through out-going links to authority sites. Search engines
look at all of these things in determining the relative value
of your site.
If you haven't already, make sure to subscribe to the
SBI-Classroom Bulletin. There is no charge right now
to join. Just enter your email address and first name in the subscription
form at the top right side of any page. Note:
I do not give out your email address to anyone!
Until next time...
How to Build a Website that Works!
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