How to Build a Website that Works!
How To Build a Website That:
Draws Traffic, Converts Visitors Into Buyers and Generates Ongoing
Part 3 - Market Research and Site Concept
So far we've looked at finding site concepts that you would
enjoy working on in an area where you have interest and knowledge.
We've also discussed the main process that you will use to develop
your site (C-T-P-M).
Today we will look at the best way to narrow down your
site concepts and deciding on the best one for you with
the best possibility for success.
As with any business, online or offline, you need to
do market research to find out what the real potential is
instead of just going with your first choice and finding out later
that it just isn't viable. With an online business that means
finding out how much demand there is in the prospective
niches you've chosen and how much competition
Learn to Love Keyword Research
Whenever someone enters words to search for into Google these
search terms are called "keywords". In your "keyword"
research you will want to identify the exact words or
phrases that your visitors are using to find information
related to your website's theme.
You will also need to consider how broad or narrow you
should go in selecting a niche. For example if you wanted
to make your site about something so broad as "food"
you would have a very difficult time getting your site to rank
highly in the search engines. The competition for such a broad
keyword is just too fierce with many large and established players
in the field.
You may even find that narrowing the niche down to "Italian
food" could still be an uphill battle. In the end, after
doing keyword research you may find that a website dedicated to
"pasta" is broad enough to generate the kind of traffic
you need while being narrow enough to win out over the competition
at the search engines.
So, if you've decided on three potential niches you will have
to evaluate them based on this kind of information or you will
be setting yourself up for disappointment.
Essential Keyword Research Tools
There is software available to help you with this kind
of research and it is vital to your success. You will
need it not only to determine the best niche at the start but
you will also need it to determine the best keyword or keyword
phrases to focus your pages on.
One of the best sources of keyword data is Wordtracker.
Wordtracker provides you with information about what people are
really searching for on the web and exactly which keywords they
are using. They also tell you how much competition there is from
other websites for those keywords.
This is valuable information and while Wordtracker
does provide a free trial you would have to pay an annual or monthly
fee to get access to their database. Last time I checked it was
$59 USD per month or $329 USD per year. If you are just getting
started with developing websites that is pretty expensive. Fortunately,
there is an excellent alternative.
The company SiteSell
offers an all-in-one website researching, building, hosting
and marketing program called Site Build It! (SBI!) that
includes everything most people will ever need for their website.
It's an amazing product, but it also includes a module
called Brainstorm It! that allows you to do in-depth supply and
demand keyword research. But here's the best part, Brainstorm
It! includes access to the Wordtracker data and gives you enough
Wordtracker searches for most people to plan their entire site.
It includes a certain number of Wordtracker searches but if you
run out you can just buy more right from SiteSell (at a very reasonable
price compared to the direct Wordtracker subscription). You don't
have to jump around to different sites collecting data either.
It is all handled inside the SBI! system. The Wordtracker
data is combined with SiteSell's own data to provide you with
the information you need to choose your best niche concept
and to optimize all your website's pages around the best keywords.
All the Tools In One Place
But it gets even better. The access to the Wordtracker
database is only a tiny part of all of the integrated tools that
come with SBI! and SBI! (believe it or not) is less than the cost
of Wordtracker alone! SBI! represents one of the most incredible
values on the web. You can find more information about the all-in-one
suite of tools included in SBI! here.
Trying to develop a successful website without keyword data is
like groping around in the dark. SBI! provides Supply
(how many people are searching for a given keyword/phrase each
month), Demand (how many websites you are competing
with on those keywords) and Profitability (a
ratio determined by Supply/Demand data).
This data is vital to your success. It can be quite revealing.
For example, even subtle differences in the keywords you
decide to build your site and pages around can have drastically
different Supply and Demand values. In some cases the
differences between the singular and plural versions of a keyword
can be dramatic.
Without this information you would miss the potential to rank
well for high traffic keywords that have low competition. This
data can also save you a lot of time and hassle by letting you
know which keywords aren't worth optimizing for as they either
have too little traffic or too much competition. The Brainstorm
It! tool in SBI! is something you don't want to be without.
I cannot stress the importance of
keyword analysis enough.
Next time we'll be taking a look at monetization options. Along
with your keyword analysis to determine the viability of your
website theme you will need to make sure there is enough
potential to generate revenue from your site before you begin
If you haven't already, make sure to subscribe to the
SBI-Classroom Bulletin. There is no charge right now
to join. Just enter your email address and first name in the subscription
form at the top right side of any page. Note:
I do not give out your email address to anyone!
Until next time...
How to Build a Website that Works!
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